What the HMI Corporate Logo Means
The powerful, blooming lotus design is the symbol of the growing HMI Hotel Group and represents our belief in each brand.
◦ The gentle lotus floating on the water symbolizes the peace of travel.
◦ The petals that grow in the mud and open to the surface of the water, and the noble and dignified appearance of the leaves that spread out and repel water are considered to be a symbol of integrity, and they speak of the spirit of "hospitality" that praises kindness and warmth.
Meaning of HMI Corporate Colours
We have set blue as the specific colour for the corporate colour of the entire group.
◦ The basic colour of HMI is "water" which is the origin of all things advocated by the ancient Greek philosopher Thales, "sky" which is the roof that covers the earth, and "blue".
◦ The “blue sea” and “blue sky” are the soul of tourism, and can be said to be a tourism resource that surpasses anything else.
◦ Said to represent reason, blue enhances concentration, calms the mind, and enhances the enjoyment of travel.
